United Pens New Sponsorship Deal

Manchester United have announced a seven-year shirt sponsorship deal with General Motors. Chevrolet, the club's official car partner, will become only the fifth shirt sponsor in the club's 134-year history from the 2014-15 season. United's commercial director, Richard Arnold, told the club's official website : "This is a fantastic, long-term deal for the club. "We have been partners with Chevrolet for only six weeks, but already they have produced some fantastic ideas that will benefit both the partnership and our 659million followers around the world. "They are a key partner on our current tour and I know they have enjoyed experiencing the buzz generated by our fanatical support and the sell-out crowds in South Africa, China, and Europe. "It is a great thrill for those of us who work with partners all year round when an existing partner steps up to being one of our principal partners. This commitment to United and its fans will bring real benefits to everyone who cares about the club." Chevrolet will replace Aon, whose partnership with United began in the 2010/11 season.